Importance of Tradeshows - 3 Must Do Tips

1)Have something that draws attention to you and that gets people to stop at your booth and fill out a form to collect their information, rather than do the slow "I'm not going to make eye contact because I don't want to seem like I'm interested" walk.

        • Giveaways are great because you typically collect e-mail addresses or contact info so that gives you a start and something you didn't have before the show.
        • Yes, most of the people are only interested in potentially winning the prize but a select few will be interested in your company and may turn into an actual prospect or customer.
        • So, yes it is worth it. But always weigh the value of the "prize" with the possibility of receiving a few prospective customers to make sure it's reasonable.

2)Depending on your nature of business, make it a point to network with other vendors/exhibitors.

        • I myself have found that in my B2B business, I have earned more valuable contacts and even customers from the other vendors when some tradeshows gave me zero solid leads from the actual attendees.
          • Reason 1. you are in a sense colleagues at the event. You both have invested both time and money to attend the show so you already have that in common. Which is an advantage and an easy icebreaker.
          • Reason 2. They're more willing to talk to you and strike up a conversation which is already a huge step in the right direction to building a worthwhile business relationship.
          • Reason 3. They're less likely to just be at your booth to simply take your freebies, unless they will truly use them.
          • Reason 4. They are more likely to have a "referral" frame of mind: you are both in the same boat (trying to gain quality leads) so they are more willing to send business your way even if it's not from them directly.

3)Brand, Brand, Brand. Sometimes tradeshow s are good for the shear exposure and brand recognition, you can receive. Having a professional look and a worthwhile giveaway that will be used are key!

      • All team members should be branded (whether they are wearing a company uniform, branded apparel or a nametag) and all items at your booth, especially pens, should have your logo on them. Yes, this may seem cliché but at an early tradeshow I attended, my company set up our booth a few hours before an event, left for an appointment and returned to find our bundle of pens that were so nicely displayed had dwindled down to 2 measly. Had those pens been branded, it would have been great but using the cheap Bic pens from Walmart did us no good and we were out of pens. So be prepared!
      • Branding your team is important because when walking around the venue, going to the restroom, etc. you will encounter other people that may never end up at your booth. This is an additional and potentially valuable marketing opportunity. I can't tell you the number of times, I took a restroom break that led to a conversation about my company and to an exchange of business cards.
      • Even branding your vehicle is important. It's what got you to and from the venue. It's sitting out in the parking lot for anyone entering or leaving to see. So it's important that you take advantage of this and every other opportunity available.

Professional Logo Creation & Design: Why It's Critical for Small Businesses Success

At least once a day we receive inquiries from owners of small businesses researching graphic design companies to assist them with establishing a logo to get their business off the ground.  As with any product or service, the potential customer will ultimately choose the option that they feel best suits their need at the time. When this decision could ultimately affect the overall success of your business, it is important to understand what you get when you consult with professionals.

Take this first step seriously & invest your money into what should be the key cornerstone of your business! A well designed, professional logo will deliver its ROI time after time. It's worth every cent!

Professional Graphic Designers will:

1.) Understand how your logo will need to be sized based upon the various platforms where you are using it.

2.) They are also able to share the different types of logo designs that would be suit your vision. Clip art logos do not cut the mustard!

3.) They are able to keep important things at the forefront of the process such as: Ease of rebranding or modernizing your design in mind for the future & choosing font wisely.  For example, a cursive font may not stand out on an embroidered shirt for uniforms, or it may be harder to cut for vinyl graphic designs for windows or cars.

Your potential customers will judge the authenticity & credibility of your company based off the first impression that they get from your logo.  You don't want them to assume that you offer low quality products/services because your logo is low quality. If you are unsure of the difference between Raster vs. Vector or CMYK vs. RGB, then it's probably best to start researching companies near you!

Raster: A raster image is made of up pixels, each pixel is a different color, arranged to display an image.

Vector: A vector image is made up of paths, each with a mathematical formula (vector) that tells the path how it is shaped and what color it is bordered with or filled by.

CMYK:  Cyan, Magenta, Yellow & Black is a subtractive color system used in color printing.  It is also used to describe the printing process itself.

RGB: Red, Green, and Blue is a system that represents the colors used on a computer display. When Red, Green, and Blue are combined in varying proportions that can create any color in the visible spectrum.

A good rule of thumb:  Web designs should always be in RGB and printed material should always be in CMYK.

Choose the right company.  Be wary of online companies who promise to deliver a logo to you within hours for a low price.  With each call, we like to take the time to educate our potential customers whether they chose to work with us or not.  The design process is the most important & lengthiest part of logo creation. After the initial designs are in place, logo revision timelines are much shorter.  Make sure that you have a designer that you can communicate & share ideas with each step of the way. Understand what services you are paying for, how many revisions are included and what type of files you are receiving in exchange for the price you are paying.  A good rule of thumb to always keep in mind is: If it sounds too good to be true, it probably is! Choose quality!

Al (Adobe Illustrator) Format: This type of file will retain its quality for editing & printing.  In this format, you can stretch your logo to be as big as a billboard or as small as you need for a business card and it would still look good (not pixelated). Any sign shop or print company will ask for this format when creating T-shirts, paper products, vinyl designs etc.

JPG Format: Social Media & Website & email signatures.

PDF: Documentation

PNG: Wherever you need transparent background

EPS: Coral Draw, 3D, Autocad use.

Remember: Small businesses rely heavily on every impression that is made through networking & marketing.  Give your audience a logo that makes you stand out, your customers can easily identify as your brand, conveys what your business does just by looking at the graphic or that could easily start a conversation!